Online Advertising Program

E-commerce applications in addition to advertising, sales support, customer support, and public relations are elements of an online advertising program. Similar businesses compete against one another while being just a press of the mouse away. To put it differently, a purchaser can locate a lot of sellers offering comparable merchandise, compare prices and compare offers in a very brief period of time. As more people and companies become familiar with the world wide web, the advertising landscape will continue to evolve rapidly in the coming years. Use of the world wide web has exploded during the last several years in both the customer and business-to company markets.

Though the experts still discuss the future of the world wide web, nobody doubts it is having an effect on how the company is happening in the twenty-first century, despite the - - dot crashes - of the late 1990 s. The most typical products customers research online and purchase offline are cars, pc, hardware, travel, electronics, books, appliances, music, sporting goods, and clothes. Over 25 percent of business-to-small business purchases are placed through some kind of link to the world wide web. The 5 top business-to company e-commerce products are computers and electronic equipment, motor vehicles, petrochemicals, utilities, newspapers, and office solutions.

In the year 2004, 10 percent of business-to company advertising dollars have been spent online. About 54 percent of the email users have responded to an email advertisement. Internet retail sales account for nearly 2.5 percent of all retail sales. Business-to company marketers were among the first businesses really to make profits utilizing the internet. In today's market, the web is becoming the communication tool of choice for many company-to company businesses. The net provides opportunities for communication, client support, sales support, collaboration, and e-commerce. Some businesses use the internet for every facet of their business including order acquisition, inventory control, production scheduling, communications plans, sales plans, service departments, and support programs.

The change from traditional communication channels like salespeople, phone and - - snail mail - -to the web and email happened rapidly in some businesses and more slowly in others. Now, convincing top management of the advantages of online marketing is essential. There's still a lack of Internet skills in the company community. Consequently, many companies are aimed at marketing agencies for guidance.

To conclude, the influence of the world wide web on several companies and industries has been clearly noted at the world today. The presence of the internet and e-commerce is so radical that the various applications of web technology are now essential elements of a fully integrated advertising communications program.